McDonald’s, American fast food company, on Sunday sacked Steve Easterbrook as its Chief Executive Officer.
The Board of Directors has named Chris Kempczinski as the President and CEO, effective immediately.
Kempczinski, most recently President, McDonald’s USA, has also been elected to the McDonald’s Board of Directors.
The company explained that Easterbrook violated company policy and had “demonstrated poor judgment involving a recent consensual relationship with an employee”.
A statement by Enrique Hernandez Jr., Chairman of McDonald’s Board of Directors, said: “Chris takes the reins of this great company at a time of strong, sustained performance, and the Board has every confidence that he is the best leader to set the vision and drive the plans for the Company’s continued success.
“He has the right mix of skills and experience to lead us forward having run our U.S. business, where franchisees are delivering strong financial and operational results, and overseen global strategy, business development and innovation.
“In particular, Chris was instrumental in the development of the Company’s strategic plan, which has enabled global growth and leadership, and has overseen the most comprehensive transformation of the U.S. business in McDonald’s history”.
Kempczinski, in his reaction, said he was thrilled to lead the company.
He said: “Working alongside our talented team, our Board, our franchisees and suppliers, I am committed to upholding our rich heritage of serving our customers and driving value for our shareholders and other stakeholders. As one of the world’s leading brands, McDonald’s makes a difference in the lives of people every day.
“We have a responsibility not only to serve great food, but to make it responsibly and to enrich the communities in which we operate. I am energized by this challenge and look forward to guiding McDonald’s continued success.”