BMW-owned Rolls-Royce Motor Cars sold a record 5152 luxury cars across more than 50
countries in 2019, the highest annual figure ever in the Rolls-Royce’s 116-year history.
That marked a 25% increase over the 4,107 vehicles it sold in
2018.
The Americas remained the Rolls-Royce’s largest market in 2019, with about a third of its sales. This is followed by China and Europe. Russia, Singapore,
Australia and Japan and Nigeria all reported record sales.
Despite being dismissed as too big and expensive,
the Cullinan was Rolls-Royce’s major contribution to
the sales growth in 2019. The 3-ton high-riding
SUV, which starts at $330,000, typically retails for over $400,000 after the usual add-ons and
customizations.
Rolls-Royce also claims their were high demands for Ghost, Dawn and its top of the line model, the Phantom, as well.
Rolls-Royce walks a delicate line between growing sales and keeping its brand special. Rolls-Royce’s CEO, while assuring its customers in keeping its
model exclusive, said he expects sales to “stabilize” next year.
