CHELSEA are in talks over extending their £200million deal with Yokohama Tyres as the current contract enters its final year.
The Blues’ five-year partnership with the Japanese
company was the second-biggest in the Premier
League below mancheter-chevrolet sponsorship when it was announced in 2015.Chelsea’s £200m deal with Yokohama Tyres will ends in the 2019/20 seasonBut now they go into the final few months of their
deal, debating whether to extend it or test the
market.Since Chelsea put pen to paper on the £40m-a-yea
contract Arsenal, Tottenham and Liverpool all
signed similar sponsorship deals .However, all four clubs are streets behind
Manchester United, who rake in £53m per season
from Chevrolet.Chelsea are in talks over extending their partnershi
with Yokohama Tyres – and even went to Japan
during pre-season.
SUMMER IN JAPAN
Frank Lampard’s side played against J League
champions Kawasaki Frontale in Yokohama – losin
1-0.
The visit to Japan was Chelsea’s first in the four
years since signing with the tyre company – despite
being frequently hounded to play there.While the Blues were in the Far East, The Athletic
claim chelsea football club officials held talks with Yokohama Tyre
over extending their deal beyond the summer of 2020.Chelsea’s stock may have fallen slightly in the past
few seasons, having slipped out of contention in the
Premier League, way behind the likes of Manchester
City and Liverpool.And despite now having lost star man Eden Hazard
the Blues did win last season’s Europa League and
are more than capable of generating plenty of
sponsorship revenue.Their Europa League win over Arsenal means they
are now back in the big time of the Champions League.The Stamford Bridge side are likely to reject
anything less than their current £40m-a-year deal.
Young-po Reporters 